marketing lessons?

It’s funny to think that sometimes a good product, fruit of years of R&D can be really badly sold! Canon used to ask Vincent Laforet do to a Nocturne for the Canon 1D MKIV , Chase Jarvis did a really nice clip, when the D7000 came out and then the first clip we see of the long awaited Sony Alpha 77 is not selling me dreams … even if i like Groundhog 🙂